Bio

I was using aspects of UX Design throughout my entire eight-year career in digital marketing and then I became a UX Designer in 2015. My entire career has been focused on user-centered design. I have managed teams as small as 2 and as large as 10. I have managed multi-million dollar budgets and have been a part of a few award-winning web design projects throughout my career. I am a team player, an excellent manager, and a clear communicator.

Education

UX Design Certification | Springboard Online
2018

Educated on both UX design and UX research processes from end-to-end.


M.S. Integrated Marketing Comm. | Roosevelt U.
2013

Skilled in creating a seamless experience for consumers across all platforms.


B.A. Communications, Minor in Psychology | Spring Arbor U.
2009

Trained in communication theory, consumer behavior, and research.

Work Experience

Marketing & UX Design | Consultant
2015-current

Consult on developing stronger, user-centered interactions and designs through:

  • UX research, persona building, and empathy mapping.
  • Crafting information architecture, UI, and UX designs.

Co-Founder & CMO | VittleWise
2014-2018

Supervised all online marketing and branding for the organization by:

  • Operating focus groups and product research.
  • Initiating UI, digital strategies, and content creation.

Digital Marketing Manager | American Medical Assoc.
2013-2014

Advocated and implemented a UI program for AMA e-commerce. My team generated $.70 of every $1.00 for the organization through:

  • Building user interfaces, visual designs, and user flow strategies.
  • Analyzing sales data, web traffic, and competitive research.

Digital Marketing Manager | Imagine Publishing
2011-2013

Collaborated with Developers and Visual Designers to design and rebrand websites for 5 international brands by:

  • Building information architectures, card sorting, and site mapping.
  • Tracking and analyzing user performance and improving user flow.

AccoladesCertifications & Membership

Certified in Google Analytics


IRB Certified in:

Responsible Conduct of Research
Behavioral Science Research


Member of the User Experience Professionals Association.

A Few Brands I’ve Worked With.

“When my organization needed a new website design I was overwhelmed with the logistics, a limited budget and the fear of hiring the wrong person. Edward Beebe-Tron was an answer to prayer. He helped me understand how UX Design works and how important it was for our organization. He worked well within our budget offering fresh, exciting and effective ideas and programs. And he was so personal – it felt like he was actually on our staff. He was indeed the right person for us.”

– Susan Cottrell | FreedHearts